Saturday, March 9, 2013

Wedding Invitations... Initial Developments

I have hit the toughest part of the planning for my wedding - the invitations. I want to do these myself... graphic design is what I do for my day job and it would be dumb not to. But, because it is mine, I've come to a point where I have a sort of writers block for designers! There are so many ways to go about it... and yet, they are wedding invites. What really can you do? Especially when you don't want to spend a lot of money. Time to get creative!

Oh sure, if the budget were unlimited, I could do this ridiculous creation of a package inviting closest friends and family... Maybe incorporate trinkets or a container of some sort (I love containers.) Even if I had an abundance of money I think I'd rather spend the time and resources planning a vacation and traveling somewhere instead of spending it on the invites. As a designer, I agree that it's crazy to spend a ton of money on wedding invites. Kind of like people who spend top dollar on Christmas wrapping paper. Such a waste in my opinion.

On the flip side - I really want my invites to be amazing. Not so much with design (well, ok, that's a lie. Of course I want the design to totally rock) but more-so with emulating Chad and I and our choosing to spend our lives together. That is what we try to have drive all our choices for the so far. What will make it special to us? We can try and make things to make our day seem the coolest to others, but really the most important thing is, "Is this really celebrating us on our wedding day."

I have to say, one of the best things I did was create the inspiration board. When we go and visit vendors, it is so great to give them our vision in this way. The colors, the textures, the feel: it's all there. A picture really is worth a thousand words. The other great thing about this board is it's limited. Anymore than a few pictures and it can confuse the people you are working with. As a designer I see this all the time. Contradictory criticism can be the toughest thing when trying to create for someone. Having a focus and knowing what you want really helps the whole wedding process go much easier (unless whatever you want is out of your budget - but that's a whole other problem.)

Back to the wedding invites. I really didn't know where to go with them! How do you emulate two people with type and paper but still have them be simple and beautiful? It would be easy to go overboard and draw a lot of images and filigree. Well, not easy, but I am stepping back and asking what really is our wedding about? Chad and I together... And our wedding... it's in Madison - the place where we met and came together and love together.

I have decided to go with a design that is very layered with many textures they bring such depth. Our color pallet has been chosen, but I wanted to keep it simple, beautiful and elegant. At the same time, Madison is something that we want to bring in somehow. I have chosen to research the different architectural details from the buildings around town (ie. the Capitol, and Memorial Union where our reception is being held.) I want to really add those gorgeous details that have been such a part of our life. Since both of us our designers it only seems fitting to celebrate that fact with the design. Also, I want to bring in pears somehow. They are the color for our wedding - plus I love that Chad and I are the 'perfect pear' even though that is as cheesy as you can get. I guess that's ok, since we are from Wisconsin. We are cheese-heads, aren't we? May as well embrace that fact!

Oh, one last note. If I ever have a question about what to choose - say, for instance, the shape of our cake... it has been helpful to come back to my favorite places to draw inspiration from: my ring and my wedding dress. I feel like they both are perfect for me and I couldn't imagine choosing anything else for their designs to fit me. Brides - if you get those two things, really base your other decisions with how they fit with your ring and dress design. You can't go wrong!

I'm sorry that I don't have pictures to share with you. To be honest - I haven't actually designed the invites yet. But I wanted to share with you the direction and inspiration that I have driving my design. Please know that great design and logos are not easy. They have hours of thought, development, and research behind them. There is lots of reasoning in almost every aspect along with hours of sketching and frustration. People who believe a great logo can be derived in an hour really doesn't understand what it takes to really have a great logo. That being said - I have created logos quickly, but I wouldn't say that they have all that much depth nor are they that timeless. But, even a broken clock is right twice a day.

I hope you return because I WILL be posting once I have the design done. In my head they look amazing - now I just need to get them on paper :)

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